There are many ETFs that specialize in "tech" and this is one where I know the founder of the fund, which is now run by Deepwater. The creator was the axe on AAPL shares for a long time and hence the ticker is likely a reference to Apple's corporate campus Infinite Loop, but spelled LOUP. I consider this an easy way out of owning AAPL as one's TRL$ pick since I would expect them to be as big AAPL as possible like it was in 2021-2022 by BRK since AAPL was the best ecosystem to place MASSIVE investment dollars 'safely'.