Strong credit card brand without question. Plays on the same playground as AMEX and MA, but the real win here is beyond the U.S. As the U.S. issues millions of debit cards to those entering the U.S., A LOT of them are issued with a Visa logo. The functions of payments within the Visa empire are allowing them to compete well in other countries who are looking to establish a more formidable currency foundation. Win some lose some, they are competing well.